Graphic design has been with us since ancient times. Samples abound since 17,000 years ago, in the cave paintings discovered at Altamira, Spain. The term originated in the 1920’s, in the Print Industry. It then covered a whole range of activities such as logo creation. Nowadays, graphic design comprises typography and layout, as well as composition. Typography is the theory and practice of letter and typeface design. It is an art and science concerned with design elements that can be applied to letters and text, as opposed to images, tables and other visual enhancement techniques, on the printed page. “Typeface” is a particular design of type, and “font” is the dimensions or size and the weight of the typeface. Popular fonts for graphic design creates interest, and indeed excitement, in works of super graphic design, to turn such pages from the mundane to the exceptional. Examples of this can be found all across the internet especially in branding and advertising. Comparison and review sites utilize font and graphic design to draw attention to a product or service. A look at Hookup Dating Reviews, an adult dating review site found here, illustrates the use of clever typography and graphic design choices playing to the intentions of sex and adult content keeping them on brand and their visitors engaged.
What is Graphic Design?
Graphic designers often describe graphic design as a craft. This is because graphic design combines skill with technical ability, as well as an artistic temperament. As a craft, it creates visual content to communicate messages. typography and pictures are used to meet the users’ declared targets and needs. Interactive designs are used to focus on the logic of the message to be conveyed, in order to mold the target audience to the views expressed by the user. The term originated in the 1920’s print industry, and was used to cover a wide range of activities. This included logo creation, aesthetic appeal and marketing. Images, color and typography are used by graphic designers to justify stylistic choices regarding image location and more particularly the font, in order to maximize the effect. The information architecture of the interactive designs must ensure that the final design must be utilitarian. “Art for Art’s sake” is frowned upon in this line. The graphic design must be married to user experience. The most beautiful designs are those which provide the user with the most pleasurable experience. The final design must be meaningful, usable and economically sound.
As already pointed out, fonts represent the changes in size and weight of Types. Fonts consist of the following variations:
- Extra Bold
- More Variations
Type design is the craft and art of design typeface. Traditionally, type foundries employed type designers. Type designers are also called font designers in digital typography. The typeface is a compilation of “Glyphs”. These glyphs represent symbols, punctuation mark, number or an individual letter. Sometimes, the similar glyph may be used in two different scripts characters. For example, the Greek uppercase “Alpha” looks just like the cyrillic uppercase “A”, which in turn looks the same as the Roman uppercase “A”. “Fonts” are often confused with “Typefaces”, but earlier, these were two clearly defined entities. Fonts affect to a large extent how the typographical material looks and feels to the user and the audience. The font must therefore be selected after careful thought, for any printing and publishing projects, as well as web designing tasks.
The Best Loved
The popular fonts for graphic design is chronologically presented below:
- Baskerville (1757)
- Bodoni (after Glimbattista Bodoni, 1790)
- Didot (1784 to 1811)
- Aksidenz Grotesk (Brethold Type Foundry, 1896)
- Futura (Paul Renner, 1927)
- Times New Roman (Stanley Morison, 1931)
- Helvetica (Max Meidinger, 1957)
- Gotham (2000)
The most famous typeface font is Helvetica. Max Meidinger, the Swiss Designer designed it in 1957, and is in wide use even today. Baskerville on the other hand, has been in continuous use since 1757, when John Baskerville cut his own fonts in Birmingham to create a transitional font between the typeface old style Caslon and the more modern but unwieldy typefaces existing. Here, lower cases featured serifs horizontal, & hence great contrast was created. The New Baskerville has now replaced the older version, and is praised universally for its elegance. Manager of the “The Times”, London daily newspaper, William Lints Smith, hired renowned font designer and typographer Stanley Morison to revamp his newspaper, and Morison released his personally designed typeface for the newspaper in 1931. It swapped its precursor, Times Old Roman, and is in use in numerous publications since then till now. Gotham was released in the year 2000. It is an adaptation of the 20th Century American Sign Maker’s “Gothic” font. It occupied central position as the preferred font for the Barrack Obama campaign, particularly using the san serif typeface during the 2008 election. It has been universally acclaimed for its clean, classical looks, with modern application.
Fonts and typefaces number in the thousands in the English language only. There are several thousand languages in the world, so the choice is endless.…Read More → Popular Fonts For Graphic Design
Typography has an ancient history. The word comes from two Greek words. The first is ‘typos’, which means ‘form or impression’. The second word is ‘graphos’ or ‘graphein’, which means ‘to write’. The combined word was first used to describe the creation of coin faces of money. Punches and dies were used by the ancient artisans to create currency from metal as well as seals of all types. Typography is the art and science of creating reusable type-faces that allow the Typographer to render a language and a design to be fully visible in its entirety. Presentation is all important in modern business management and in-fact all human activity. Typography is essential for all written presentation, and that is why it is important to know — What is Typography?
Some Historical Facts
Typography was known first, in the modern sense, in Greece, around B.C. 1850-1600. A ‘Phaistos Disk’ was used to create the same features repeatedly with the use of punches and dies. This was mainly used to create currencies and seals. Language symbols were permanently carved on-to the disk. The specific symbols required, in whatever sequence, would then be pressed on-to the paper or other printing material to create an exactly repeatable message. It was China that first invented Movable Type, and developed both wooden and ceramic components. Medieval Europe used single letter tiles to create Wall Lettering, which was also quite laborious. Finally, in the 15th century Europe, Johannes Gutenberg invented the first Metal Movable Type. Individual letter punches were repeatedly used in wax, inked and the material to be printed, like paper, was placed over the composed type face and placed in a hand press. This speeded up printing immensely. Gutenberg Bible is the first example of this revolution. Developments and refinements of this technology continued, until electronically controlled high speed Offset Presses took over the bulk of typography applications. Finally in the latter half of the 20th century, Digital technology further revolutionized Printing and with it Typography.
Traditional Typography slowly developed standardized ‘Fonts’. Fonts were described by specialized terms, such as Spine, Serifs, Stem, Ligature, Terminal, Ascender, Descender etc. ‘Kerning’ is a word used to describe spacing of letters. Type-face is an important part of Traditional Typography and involves ‘style’ and ‘tone’ of the Font. Typography was an art form until the Digital Age completely standardized Typography. Modern Typography of the Digital Age relieved the Typographer from the pressures of uniquely creating each type-face design. This was now the domain of Software and Programs. Graphic designers can develop fonts independently now as seen here. Adobe Design Standard is right now the universal standard for all digitized Typography.
Projecting Ideas Through Typography
Typography is one of the ways of projecting ideas to others and to convince others by the style and content of your messages. In order to be able to master the medium of the written word and visual presentation, it is important to know — What is Typography? Both as a science and an art, Typography still holds a central position in conveying concepts and messages to each-other in Human Society. …Read More → The Art Of Typography